It is always easier to sell a product to someone who is already interested in your travel agency than trying to find and acquire new customers. Taking a step ahead in this concept I would encourage all sales and customer service people out there to “please hit those leads first that you’ve already generated.”
It’s as simple as developing good and strong relationships with your customers or clients. This works wonders for all kind of businesses because building a positive and strong relationship has untold benefits to a business. Here are some reasons why building strong relationships is an integral part of flourishing within the service sector.
Marketing becomes cheap
Some traditional business management concepts count marketing as an expense and it has become quite hard to combat this ideology, but there is a way out; build strong relationships with your customers or clients from the get go, a simple smile and polite attitude can go a long way. Remember, do not try to bluff the customer with the urge to make a sale, the customer is well aware and smart and if they catch you lying they are gone! Forever!
Word of mouth will be your best marketing
Negative experience grows exponentially by 12, while a positive experience grows by 4, in other words it’s the ratio of 1:3 when it comes to positive over negative. So it’s extremely risky to give a bad experience, it is like seize fire and spreads equally fast, so be extra careful. Use this to your benefit, add value to you customers’ experience on their tours, and make it as memorable as you possible can so that they mention you when they show off their holiday.